Publish Your Experience – Build Client Trust
As an Australian immigration agent, one of the keys to social media success is identifying the interests you share with the communities you operate in.
Once you’ve done this, you can identify the topics you have the experience and authority to talk about.
The authority component is key when it comes to Australian migration. Many wannabe Aussies investigate the services of Australian migration agents as they simply don’t have a clue about the minefield that is the Australian Immigration process.
By writing and publishing articles on both your website and across social media, you not only use this medium to demonstrate your expertise, but also build empathy and trust with your potential clients.
Getting To Know Your Audience
At The Social Agent, we will work with you to clearly define your content’s target audience and develop a successful content production and marketing plan.
This is especially important for those agents who are new to marketing their services online. By knowing your target audience, you can produce more relevant and valuable content that they’ll want to read and convert on.
This content will become your “content themes” and will help you nurture and grow your social media community on a day-to-day basis.
In addition to the establishment and on-going refinement of your content themes, we can help you develop an appropriate planning process to ensure consistency.
This will include the most appropriate content to post daily, weekly, monthly and quarterly and the best platforms to utilise to maximise your content to client conversion ratio’s
If you’re going to be socially active, we help you do it the right way.
How we’ll work with you
When working with new clients, we begin with a review of all of your current content “assets”. This might include current copy/text, photographs, videos, social media posts and other marketing collateral.
Our review may also include a review of content produced by partner organisations and other users, The latter is loosely termed “user generated content” and it can, with appropriate permissions, be curated for publication across your own social media platforms.
Mind The Gap
The key outcome of our review is the identification of any ‘information gaps’ and the type of new content that needs to be collated, produced or curated. We can then work with you to help write or edit content, as well as prepare briefs for writers, photographers and filmmakers as required.
Most importantly, we’ll provide a realistic appraisal of what needs to be put in place to manage content over the long term and provide you with the on going support to help you see this online marketing strategy through to fruition.