It’s a simple proposition but it’s our focus to make customer acquisition as simple as possible for all our clients!
We’ll work hard to increase your agencies visibility and brand awareness online. We’ll work closely with you, and aspire to become a virtual member of your team. Getting to know your business inside and out so we can tailor a customised solution to grow your online presence and attract new clients looking to utilise your services.
We don’t pretend to be the experts in everything, however we don’t need to be. The areas where we focus will increase your online presence and will help secure new clients you are looking for.
How we do it
We love to work with forward thinking migration agents looking to tap into the online world to secure new business.
This could be via an improvement in onsite SEO (Search Engine Optimisation) or the marketing of the agent’s services via Social Media.
Our core service offerings fall into the following areas:
Social Media marketing services
Social media is an excellent and increasingly necessary way to spread your message and grow your business and a key part of any inbound marketing strategy.
At The Social Agent, we can develop a professional social media marketing plan to ensure success.
Active social marketing campaigns can work hand-in-hand with your SEO strategy.
Our content marketing strategists and in-house social media team will help you develop an active presence on the social media platforms that best suit your business.
We’ll find ways to enhance your existing profiles and work targeted pieces of content into your rolling Content Plan. By combining our abilities to run strategy and deliver content we can help you increase your social footprint. As your presence on relevant social media sites grows, you’ll have more and more opportunities to connect with your target customers.
Social Media community management services.
A well managed social media community provides registered migration agents with the opportunity to engage in a consistent dialogue with people looking to make the move to Australia.
Why does building and maintaining an online community matter? Well, for starters. If executed well, they can give agents the opportunity to communicate directly with your potential customers whilst building customer confidence in your capabilities as a migration ‘expert’ who knows what they are talking about.
Facebook, Twitter, Google+, LinkedIn and Instagram are all perfect platforms for communicating and for businesses starting from scratch, we can build, manage and moderate communities on your behalf. The building process can include the use of paid and sponsored promotion tactics including Facebook and Twitter advertising.
For businesses that are already active, we can augment your presence by developing content and campaigns that will give you a boost.
Instead of treating community management like an ‘add on’, we help our clients make it a vibrant and powerful part of their broader digital presence.
Search Engine Optimisation (SEO) Services
SEO is all about making your business rank highly in search results when your perfect customer is looking for your product or service.
It is part art and part science and our SEO experts will ensure that the people you want to talk to are heading your way.
If your website isn’t currently sitting high enough in search rankings, let’s have a chat and put a plan together to get you there.
Content planning and production services
The key to social media success is identifying the interests you share with the communities you operate in. Once you’ve done this, you identify which sub-topics you have the authority and permission to talk about.
These become your content themes and will help you cut through the noise on a day-to-day basis.
In addition to the establishment and on-going refinement of your content themes, we develop planning process to ensure consistency.
We also help you strike the right balance between creating original content and curating relevant content. If you’re going to be socially active, we help you do it the right way.